So, yes, there are plenty of reasons to be careful. (Bullying eventually got Sarahah kicked out of Apple and Google's app stores.) On its App Store page, Yolo says it's for "positive feedback only" and that "your identity will be revealed" if you use the app to harass people, but it's not clear if this has been enforced beyond the app's block feature. Any time anonymity is involved, bullying can quickly become an issue. The main concern, of course, is bullying. Is Yolo harmful?Īnother big question about Yolo which, again, has plagued just about every anonymous app before it: Does anonymity encourage bad behavior? The app has been out less than a month and yet its popularity has already inspired a crop of breathless articles and news reports explaining " what parents need to know" about the app. Previous apps in this vein (Sarahah, tbh, etc.) have faded nearly as quickly as they've gone viral after the initial excitement wears off. What's less certain is whether or not Yolo's popularity will last. Nearly two years ago, Sarahah had a stint as the App Store's top app after Snapchat began letting users add URLs to their Stories. This isn't even the first time an app has gone viral almost overnight thanks to Snapchat. Whatever the case may be, the fact that Yolo is so closely tied to Snapchat certainly made it a natural fit for Snap's younger audience.
In an interview with TechCrunch, Yolo's founder seems just as surprised with the app's virality, though he attributed much of the app's early success to its highly-searchable name.
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